Makeup is one of the most underappreciated forms of art. Much like art, you’re entitled to rock your personal style and express yourself through it. Isn’t that liberating? Some of you use it to correct flaws, while others view your face as a blank canvas to create a masterpiece. No matter what your perspective of makeup is, it’s kind of a big deal to us makeup enthusiasts. This article is for you. It is your guide to the best makeup brands in the world, so you know which ones to look out for the next time you are shopping for makeup.
If you happen to be a makeup junkie, you probably own at least a drawer full of M.A.C products. Did you know that this world-famous makeup brand was started in a kitchen back in 1984? Frank Angelo, a beauty salon owner, and Frank Toskan, a photographer, were frustrated by how bad most makeup looked in photos. Thus began their journey! Today, the brand is sold in 106 countries. It also sells more lipstick than any other non-drugstore makeup brand. We owe it to M.A.C for cult-favorite lipstick shades like ‘Ruby Woo’ and ‘Russian Red.’
French cosmetics and skin care company NARS was founded in 1994 by Francois Nars, a makeup artist and photographer. With a humble line of 12 lipsticks, it was launched at Barney’s New York. Today, NARS has a reputation of its own and is one of the most popular cosmetics brands in the world. Even if you are new to makeup, you’ve heard the buzz around Orgasm, which is the best selling NARS blush shade. Francois Nars believes that makeup is only good when it’s an accessory to help you be yourself. We couldn’t agree more!
This cult beauty brand stands out with its incredibly attractive and high-quality products. It was started in 1976 by twin sisters Jean and Jane Ford – when they flipped a coin to decide what business to start together. Amazing! Thanks to the result of the coin flip, Benefit Cosmetics was born (initially called ‘The Face Place’). We wouldn’t have our beloved Porefessional Primer or the Benetint if it weren’t for these sisters. The company is also famous for its brow bars that are manned by brow shaping experts you can blindly rely on for all your brow needs.
Bobbi Brown is a global prestige beauty brand that strives to empower women to embrace and enhance their individual beauty. It was founded in 1991 by makeup artist-turned-entrepreneur Bobbi Brown. It has been named the number one makeup artist brand started by a woman. Its Long-Wear Gel Eyeliner is the brand’s most prized product. It is also the first gel eyeliner to hit the market!
NYX is one of the most adored drugstore brands in the world and kind of a staple for us makeup lovers. Whether you are a professional makeup artist or a newbie, you’ve used a thing or two from this brand, and yes, it rocked. Tonki Ko launched this company in 1999 with a goal to create high-quality products at affordable prices. And it was a huge success. She did a fantastic job of growing her company, but she eventually sold it to L’Oreal for a whopping $500 million! Its products are now sold in over 70 countries today.